In what way does DECA view innovation?

DECA views innovation as a primary driver of business growth and adaptation. This perspective underscores the significance of staying competitive in a rapidly evolving marketplace. Innovation facilitates the development of new products, services, and processes that can enhance efficiency and meet the changing needs of consumers. By prioritizing innovation, businesses can differentiate themselves from competitors, respond proactively to market trends, and ultimately sustain long-term success. This emphasis aligns with DECA's mission to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management, emphasizing a forward-thinking approach that is essential in today’s dynamic business environment.